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  • Comunicazione

    10 ott 2023


    con Lorenzo Massa - Aalborg University Business School

Piergiorgio Iacobelli

Piergiorgio Iacobelli

11 ottobre 2023

17.30 / 18.30 WEBINAR 

Sustainable Business Model Design

con Lorenzo Massa - Aalborg University Business School




Questo mese l’appuntamento di EROI BOOKCROSSING sarà con: 

Scheda libro: 


Abstract: We live in a time where we have reached broad agreement on ‘why’ to act for sustainability in business. The challenge is now to understand ‘how’. In this book, sustainability and innovation experts Florian Lüdeke-Freund, Henning Breuer, and Lorenzo Massa explore sustainable business model design. What it is, why it matters, and – most importantly – how to make it work.

They present 45 patterns for the design of next generation sustainable business models, illustrating how innovative companies and visionary entrepreneurs have implemented them, what sustainability challenges they have solved and what innovation opportunities they have captured.The principles and practice of sustainable business model design are woven together here as never before. This book is a long overdue guide and inspiration on how to design next generation sustainable business models.

A must-read for everyone interested in sustainable business model innovation!’ – Oliver Gassmann, author of ‘The Business Model Navigator’

‘This is a wonderfully succinct and accessible way to understand sustainable business models. It’s exactly what business needs now!’ – Pratima (Tima) Bansal, Ivey Business School

‘Business model innovation has always been a major driver of Interface’s sustainability journey. Lüdeke-Freund, Breuer, and Massa have written the first comprehensive guide on designing sustainable business models. I wish we had had this book 25 years ago!’ – Connie Hensler, Interface, Inc.

‘Sustainable Business Model Design offers a ‘language’ that different stakeholders can use to design business-led solutions to sustainability challenges. A much-awaited guide and a must read for everyone interested in the role of business in the future of our planet.’ – Bruno Oberle, Director General IUNC


Lorenzo Massa è managing director del Business Design Lab e professore alla Business School Aalborg University. Membro della rete di esperti del World Economic Forum per l'innovazione insegna in master executive presso l'École Polytechnique Fédérale de Lausanne (EPFL), l'Accademia internazionale di scienza e tecnologia dello sport (AISTS), la Frankfurt School of Finance and Management, nonché la Bologna Business School (BBS).

view?hash=4f4d6e5bd90c38c61e26bb8ab67fec35&canCache=1VI ASPETTIAMO! 


Per qualsiasi informazione potete contattarmi tramite la CHAT EROI oppure scrivermi a: 


Scarica il programma con i prossimi appuntamenti: EROI BookCrossing_Programma Generale.pdf